The “Osborne” Company in Spain is famous or it’s Sherry and other Spirits.
Their Logo, a black Bull in semi-profile silhouette became not only a very famous company logo but was also eventually regarded as an unofficial national symbol of Spain. It became widely used for football memoribelia, souveneers of Spain and on gift items.
The Osborne Company produced massive billboards of the Bull bearing the Osborne name that were displayed all around Spain.
In the early 1990′s Spain banned billboards on national roads and the Osborne black bulls were to be removed.
However, since they had become a national symbol the Spanish strongly protested this move and and as a compromise the black bulls could remain but the company name of “Osborne” was deleted from them.
The image is now so iconic and so well recognised that the company name is no longer needed anyway.
The black bull billboards are striking, often put onto hill tops, and are very dramatic… We certainly did a double take when we saw this one.